Cuff, turn up short sleeve

Cuff, folded short sleeve

Cut away Icon

Collar, extreme cut away

Collar, pointed pin

Single Cuff Icon

Cuff, low single

Collar, long pointed

Collar, high cut away

Collar, moderate cut away 1mm

Collar, evening wing

Collar, Wide Spread Rounded

Collar, tab

Collar, rounded pin

Collar, rounded

Collar, pointed

Collar, moderate cut away

Collar, button under

Collar, button down

Collar, band

Cuff, rounded single

Cuff, rounded french

French cuff Icon

Cuff, double

Collar, traditional wing

With Pocket Front Icon

No Pocket Front Icon

left cuff

White Thread Icon

Cuff, single white tie

Collar, resort

Regular Icon

No Monogram Icon

left navy

Light Blue Thread Icon

Italic Icon

Green Thread Icon

Grey Thread Icon

Monogram Placement Left Side Icon

Collar, extreme high cut away

Burgundy

PDP block

Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

icon truck v2

送料無料

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

icon circle v2

60日間 返品無料

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

Icon symbolizing 60 days satisfaction guarantee 

icon badge v2

対象商品の着丈・裄丈のサイズ調整無料 (対象商品はサイズ調整ページをご確認ください）

double windsor image all steps

more text double windsor

header How to Tie a Double Windsor Knot

Ties CTA

2880x1800_cover_double_windsor_desktop.jpeg

1200x1500_cover_double_windsor_mobile.jpeg

How to Tie a Double Windsor Knot

Learn to tie a Windsor Knot with Eton’s guide. Follow the simple steps for an elegant and comfortable tie, named after the Duke of Windsor.

windsor-meta.jpeg

How to Tie a Windsor Knot - Step by Step Guide - Eton

ウィンザーノットは「フルウィンザー」とも呼ばれる、伝統とエレガンスが融合したクラシックなネクタイの結び方です。このスタイルは1930年代に、ウィンザー公のファッションに感銘を受けた人々の間で流行しました。

ウィンザーノットの結び方

Intro text + history text

Image 1

What’s a Classic Black Tie Outfit for Men?

The Tuxedo or Dinner Jacket

Image: model in white tuxedo and shirt

The tuxedo shirt

Image

Texter med små rubriker

Bild

Black tie creative

When to wear black tie attire

Black Tie Attire

hero image d

hero image m

Dress Code Black Tie

1860年代の魅力的な時代に戻って、ドレスコードの歴史を掘り下げながらそのルーツを辿ってみましょう。

black-tie.jpg

ドレスコード：ブラックタイ

古くからブラックタイの装いは品格とエレガンスを表現してきました。ルーツとなる19世紀から進化を続け、

Dress Code: Black Tie

How to Tie a Bow Tie Step by Step Guide Eton

How to tie a bowtie intro

steps bowtie row

tieabowtie

howtotieabowtie2

How to tie a Bow Tie

How do you tie a bow tie? It might be difficult to master, but with a little will, patience and our step-by-step guide, you can easily learn at your own pace.

bow-tie-meta

How to Tie a Bow Tie - Easy Step by Step Guide - Eton

How to Tie a Bow Tie

A self-tied bow tie – an elegant exclamation point to a formal style. Tying a bow tie is an art that can be difficult to master, but with a little will, patience, and by using this step-by-step guide, you can easily learn at your own pace.

How to Tie a Bow Tie Easily

Tuxedo Shirt Guide

CTA evening

tuxedo-shirt.jpg

tuxedo-M.jpeg

タキシードシャツガイドと共に、洗練された世界に足を踏み入れましょう。タキシードを引き立てる理想的なシャツを見つけるための重要なステップを解説します。

tuxedo-meta.jpeg

タキシードシャツガイド

「サルトリアルチュートリアル」の最新エピソードと共に洗練された世界へといざなう「タキシードシャツガイド」。Etonのクリエイティブリーダーであるリチャード・アンダーソンが、タキシードアンサンブルを引き上げる理想的なシャツを見つけるための重要なステップを解説。

intro how to tie a tie

four in hand

four in hand image

half windsor

half windsor steps

double windsor

double windsor steps

tie-a-tie-how-to.jpg

tie-a-tie-M

How to Tie a Tie

Master the art of tying a tie with different knots for any occasion. Learn how to tie a tie like a pro with our comprehensive guides.

meta-how-to-tie-a-tie

How to Tie a Tie - Different Tie Knots - Eton

The tie – an elegant style accessory that is as classic as it is timeless. The tie has been used together with a blazer and a suit with a sharp shirt for a very long time. 

Exploring Stockholm: Your Insider’s Guide

Stay in Style: Ett Hem

Morning Delights: Breakfast and Fika Culture

Art and Ambiance: Gamla Stan and Beyond

Culinary Adventures: From Brunch to Dinner

Sundown Sophistication: Cocktails with a View

Hidden Gems: Blockhusudden and Beyond

A Note on Style and Ease

last text

etonbirgerjarlsgatan16

etonbrandstore

The Stockholm Guide

Stockholm, a city of timeless elegance, charming neighborhoods, and culinary delights, invites you to discover its soul through art, nature, and a touch of…

A Postcard From Stockholm

Stockholm, a city of timeless elegance, charming neighborhoods, and culinary delights, invites you to discover its soul through art, nature, and a touch of Scandinavian minimalism. Let us take you on an unforgettable journey through the Swedish capital, where modern luxury meets historic charm.

How to tie a scarf: Essential Knots for Every Occasion

YT how to tie a scarf

How to tie a scarf text

Scarfs 2000x1000

Scarfs 1620x2025

How to tie a scarf

スカーフは、ただ暖かさを保つだけのものではありません。どんなコーディネートにもアクセントを加える、多用途なアクセサリーです。

how-to-tie-a-scarf-eton

スカーフの結び方 - Eton

スカーフは、ただ暖かさを保つだけのものではありません。どんなコーディネートにもアクセントを加える、多用途なアクセサリーです。カジュアルな外出の日も、フォーマルなイベントでも、スカーフの結び方を知っていると、装いに完璧な仕上げを添えることができます。ここでは、最もスタイリッシュなスカーフの結び方を厳選し、ビデオチュートリアルでご紹介します。ぜひご覧になり、ご自身のスタイルにぴったりの結び方を見つけてください。

スカーフの結び方: 様々なシーンに合うエレガントなノットテクニック

Half Windsor Knot Step-by-step intro

Steps windsor

2880x1800 cover half windsor desktop

1200x1500 cover half windsor mobile

How to Tie a Half Windsor Knot

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. 

half-windsor-meta

How to Tie a Half Windsor Knot - Step by Step Guide - Eton

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. The Half Windsor knot is one of the most versatile knots and can be worn almost everywhere. It is medium-sized and excellent for ties with a thicker fabric.

four in hand intro

Step by step four in hand knot

four-in-hand.jpg

journal-four-in-hand-M-meta.jpeg

How to tie a four in hand knot

Learn to tie the four-in-hand knot with Eton's easy-to-follow guide. Elevate your style with this classic knot for timeless appeal.

How to Tie a Four in Hand Knot - Step by Step Guide

How to Tie a Four in Hand Knot

If you're looking for a tie knot that's simple, versatile, and modern, the four-in-hand knot is perfect for you.

stained.jpg

03_desktop_care_and_repair.jpeg

How to: Remove stains

Stains happen - and no one likes dress shirts stains. Therefore we have compiled a guide on how to get a stain out of a shirt.

03 desktop care and repair

How to get a stain out of a shirt - Removal guide - Eton

How to Remove Stains

_汚れや染みを落とす方法__

日常生活の中でできる衣服の汚れや染みに悩むことは誰にでもあるものです。Etonでは、染みが落ちなくなってしまう事態を防ぎ、いつまでも気持ちよくシャツを着ていただきたいと考えています。これまでの経験から、汚れや染みがついた時にはできるだけ早く対応することを推奨しております。


how to maintain color text

different-color-shirts-hanging.jpg

HERO M

How to: Maintain color

Wash your Eton shirt with garments of similar colors. For a new, colored shirt, we recommend you wash them separately the first time to avoid color transfer.

different-color-shirts.jpg

How to: Maintain Color

How to Maintain Color

Etonシャツを洗濯する際は、色の似た衣服と一緒に洗濯してください。新品の色物のシャツは色移りを防ぐため、初めは他のものと分けて洗濯することをおすすめします。

Intro text

Double images

text slutet

hero image d -min

Eton striped oxford shirt with a tie and suit

hero image m -min

Refined Tranquility 248 Lookbook

Embrace the elegance of effortless transitions with Eton’s Refined Classics. This collection captures the art of refined comfort, helping you smoothly bridge…

Refined Tranquility

Embrace the elegance of effortless transitions with Eton’s Refined Classics. This collection captures the art of refined comfort, helping you smoothly bridge the current and upcoming seasons with sophistication.

How to fold a pocket square - Step by Step Guide - Eton

Puff fold steps

Presidential fold steps

Crown fold steps

How to Fold a Pocket Square

紳士服の伝統と共に歩んできたポケットスクエアには奥深い歴史があります。

pocket-square.jpg

紳士服の伝統と共に歩んできたポケットスクエアには奥深い歴史があります。ポケットスクエアは古代エジプトで機能的なアイテムとして誕生してから、ヨーロッパのルネッサンス期の時代にファッショナブルなアクセサリーへと進化しました。

Summer 2023 text and images

Summer 2023 text and images 2

hero d 231

hero m 231

Summer 2023 Lookbook

Explore Sardinia's enchanting shores with our Summer collection. From beach-ready to elegant evening wear, our styles capture the island's beauty and culture.

Escape to the enchanting shores of the Italian island of Sardinia with our captivating Summer 2023 collection. Inspired by the island's breathtaking landscapes and vibrant culture, our lookbook showcases an array of versatile styles that seamlessly transition from beach-ready attire to sophisticated evening wear.

Guides24

A Postcard From Stockholm

スカーフの結び方: 様々なシーンに合うエレガントなノットテクニック

Caring for Your Knitwear

A Postcard From New York

Shop by Fit: Discover Your Perfect Eton Shirt

オーガニックスーピマコットンの探求

The Hand Painted Paisley Print

How to Fold a Pocket Square

自然が作り出す、Etonの品格

How To: Wash a Shirt

Dress Code: White Tie

How to Tie a Four in Hand Knot

ウィンザーノットの結び方

Giza 45 – The Queen of Cotton

How to Tie a Half Windsor Knot

How to Tie a Bow Tie Easily

How to Iron a Shirt

How to Tie a Tie

フィレンツェの夏

A New Store Experience

Dry Cleaning

How to: Maintain Color

How to Remove Stains

How to Clean your jewelry

ニュースレター