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Cuff, low single

Collar, long pointed

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Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

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Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

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60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

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Satisfaction guarantee

Spring Summer 2025 Collection: A Season of Fresh Versatility

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Lookbook spring/summer 25

Eton’s Spring Summer 2025 collection captures the essence of sartorial versatility reimagined for the modern world. 

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Spring Summer 2025 Collection - Eton

Spring/Summer Lookbook 2025

Eton’s Spring Summer 2025 collection redefines modern sartorial style, blending timeless elegance with a contemporary edge.

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The Journal

How to Tie a Bow Tie Step by Step Guide Eton

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How to tie a Bow Tie

How do you tie a bow tie? It might be difficult to master, but with a little will, patience and our step-by-step guide, you can easily learn at your own pace.

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How to Tie a Bow Tie - Easy Step by Step Guide - Eton

How to Tie a Bow Tie

A self-tied bow tie – an elegant exclamation point to a formal style. Tying a bow tie is an art that can be difficult to master, but with a little will, patience, and by using this step-by-step guide, you can easily learn at your own pace.

1. First, make sure one side of the bow tie is lower than the other. Then take the longer part and place it over the short part.

2. With the longer part still in your hand, pull it under and then up behind the bow tie.

3. Now comes the fun part: fold the short part so that it resembles a butterfly wing.

4. Come around with the long part again and pull it up and over towards the front ↑ so that it is in front of the butterfly wing.

5. Pull the left wing over the right → and hold them together.

6. This is where it can get tricky. Hold the left wing and make sure to have a loophole at the top of the bow tie. Then fold the right side of the wing (the longer part).

7. Now take the right side of the wing (the longer part) and push it through the loophole, behind the first wing.

8. Finally adjust the bow tie and tighten it. You are now ready for your big night.

https://www.youtube.com/watch?v=0ywo00Fw-nY

Welcome to Sartorial Tutorials with Eton! Join Lalle Johnson and Richard Andersson in this engaging tutorial as they teach you how to tie a bow tie effortlessly.

How to tie a bowtie with Lalle Johnson & Richard Andersson

How to tie a bow tie

How to Tie a Bow Tie Easily

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How to Tie a Tie

Master the art of tying a tie with different knots for any occasion. Learn how to tie a tie like a pro with our comprehensive guides.

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How to Tie a Tie - Different Tie Knots - Eton

The tie – an elegant style accessory that is as classic as it is timeless. The tie has been used together with a blazer and a suit with a sharp shirt for a very long time. 

Super Slim Fit 

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Slim Fit

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The Eton way

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Shop by fit

In the world of men's fashion, few garments hold as much sway as the perfect shirt.

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Shop by fit - Eton

Shop by Fit

In the world of men's fashion, few garments hold as much sway as the perfect shirt. An Eton shirt, synonymous with luxury and craftsmanship since 1928, is not just a piece of clothing but a statement of refined taste. The right fit can elevate your style, enhance your physique, and offer unparalleled comfort. In this guide, we will explore the various fits offered by Eton, ensuring you find the perfect match for your body and style. 

Shop by Fit: Discover Your Perfect Eton Shirt 

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How to Tie a Half Windsor Knot

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. 

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How to Tie a Half Windsor Knot - Step by Step Guide - Eton

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. The Half Windsor knot is one of the most versatile knots and can be worn almost everywhere. It is medium-sized and excellent for ties with a thicker fabric.

Step 1. Begin by holding the wide end of the tie on the right and the small end on the left. The small end should be just above your belly button. 

Step 2. Then place the wide end across the small end, to the left.

Step 3. Bring the wide end under the small end and then go across to the right.

Step 4. Then pull it up to the center, toward the neck loop.

Step 5. Pull the wide end through the neck loop and across to the left.

Step 6. Bring it over the front, and then over on the right.

Step 7. While it’s still underneath, pull the wide end up into the neck loop. 

Step 9. Finally, to tighten the knot, pull down on the wide end. Pull the knot and adjust to your liking.

How to tie a scarf: Essential Knots for Every Occasion

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How to tie a scarf

Scarves aren’t just for keeping warm—they’re versatile accessories that can elevate any outfit.

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Scarves aren’t just for keeping warm—they’re versatile accessories that can elevate any outfit. Whether you’re dressing for a casual day out or a more formal event, knowing how to tie a scarf can add that perfect finishing touch to your look. Below, we’ve curated a guide to the most stylish scarf knots, each demonstrated in our video tutorial. Follow along and find the one that suits your style best.

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How to tie a four in hand knot

Learn to tie the four-in-hand knot with Eton's easy-to-follow guide. Elevate your style with this classic knot for timeless appeal.

How to Tie a Four in Hand Knot - Step by Step Guide

How to Tie a Four in Hand Knot

If you're looking for a tie knot that's simple, versatile, and modern, the four-in-hand knot is perfect for you.

Place the tie around your neck, with the wider side to your left — hanging a little lower (just above the bellybutton).

→ Pull the wide end over and to the right.

Now under and to the left ← Then → back over the front to the right.

From underneath, pull it up into the neck loop. ↑ 

Pull down through the loop in the front. ↓

Create a dimple — fold and squeeze the wide end just below the knot.

Tighten and adjust — we favor a knot that is balanced to either the right or left, for an extra style statement.

https://www.youtube.com/watch?v=xmrSOrVt28E

Welcome to Sartorial Tutorials with Eton! Join Lalle Johnson in this comprehensive tutorial as he guides you through the process of tying a four-in-hand tie knot.

How to tie a tie Four in Hand knot with Lalle Johnson | Eton Shirts

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What’s a Classic Black Tie Outfit for Men?

The Tuxedo or Dinner Jacket

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The tuxedo shirt

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Black Tie Attire

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Dress Code Black Tie

Delve into the rich history of the black tie attire. Discover its elegance, essential components, and the ideal occasions to showcase it.

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Black Tie Attire: Guide to black tie dress code for men

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For ages, black tie attire has embodied elegance and sophistication. Evolving from its 19th-century roots, it has matured into a symbol of refined formality at exceptional gatherings. 

Dress Code: Black Tie

Tuxedo Shirt Guide

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Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.

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Tuxedo Shirt Guide Eton

Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.' Richard Andersson, our Creative Lead takes the reins, walking you through the key steps to discover the ideal shirt to elevate your tuxedo ensemble.