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Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

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Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

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60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

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Satisfaction guarantee

dry cleaning

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How to: Dry cleaning

Make a smarter choice for the planet, choose a green dry cleaning service in your area (also referred to as non-toxic dry cleaning).

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Dry Cleaning

While we recommend home-laundering, since it is an effective way of reducing the environmental impact throughout a shirt’s lifecycle, and ensure that your shirt looks its best, we are aware that many of you may prefer going to a professional cleaners. 

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Decoding Men’s White Tie Attire

White Tie Attire

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Understanding White Tie Attire

Discover the world of formalwear with our comprehensive guide on What is White Tie Attire & unravel the intricacies of the white tie dress code for men & women.

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What is White Tie Attire? - A Comprehensive Guide - Eton

White tie attire represents the epitome of elegance and sophistication when it comes to formal dressing. Reserved exclusively for the most prestigious occasions, it serves as a symbol of profound respect, grace, and refinement.

Dress Code: White Tie

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header How to Tie a Double Windsor Knot

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How to Tie a Double Windsor Knot

Learn to tie a Windsor Knot with Eton’s guide. Follow the simple steps for an elegant and comfortable tie, named after the Duke of Windsor.

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How to Tie a Windsor Knot - Step by Step Guide - Eton

The Windsor Knot, also known as the Full Windsor Knot, is a sartorial classic first made popular in the 1930s by people trying to emulate the fashionable Duke of Windsor’s style. 

How To Tie a Windsor Knot

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What’s a Classic Black Tie Outfit for Men?

The Tuxedo or Dinner Jacket

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The tuxedo shirt

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When to wear black tie attire

Black Tie Attire

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Dress Code Black Tie

Delve into the rich history of the black tie attire. Discover its elegance, essential components, and the ideal occasions to showcase it.

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Black Tie Attire: Guide to black tie dress code for men

Dress code black tie

For ages, black tie attire has embodied elegance and sophistication. Evolving from its 19th-century roots, it has matured into a symbol of refined formality at exceptional gatherings. 

Dress Code: Black Tie

How to Tie a Bow Tie Step by Step Guide Eton

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How to tie a Bow Tie

How do you tie a bow tie? It might be difficult to master, but with a little will, patience and our step-by-step guide, you can easily learn at your own pace.

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How to Tie a Bow Tie - Easy Step by Step Guide - Eton

How to Tie a Bow Tie

A self-tied bow tie – an elegant exclamation point to a formal style. Tying a bow tie is an art that can be difficult to master, but with a little will, patience, and by using this step-by-step guide, you can easily learn at your own pace.

1. First, make sure one side of the bow tie is lower than the other. Then take the longer part and place it over the short part.

2. With the longer part still in your hand, pull it under and then up behind the bow tie.

3. Now comes the fun part: fold the short part so that it resembles a butterfly wing.

4. Come around with the long part again and pull it up and over towards the front ↑ so that it is in front of the butterfly wing.

5. Pull the left wing over the right → and hold them together.

6. This is where it can get tricky. Hold the left wing and make sure to have a loophole at the top of the bow tie. Then fold the right side of the wing (the longer part).

7. Now take the right side of the wing (the longer part) and push it through the loophole, behind the first wing.

8. Finally adjust the bow tie and tighten it. You are now ready for your big night.

https://www.youtube.com/watch?v=0ywo00Fw-nY

Welcome to Sartorial Tutorials with Eton! Join Lalle Johnson and Richard Andersson in this engaging tutorial as they teach you how to tie a bow tie effortlessly.

How to tie a bowtie with Lalle Johnson & Richard Andersson

How to tie a bow tie

How to Tie a Bow Tie Easily

Tuxedo Shirt Guide

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Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.

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Tuxedo Shirt Guide Eton

Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.' Richard Andersson, our Creative Lead takes the reins, walking you through the key steps to discover the ideal shirt to elevate your tuxedo ensemble.

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double windsor steps

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How to Tie a Tie

Master the art of tying a tie with different knots for any occasion. Learn how to tie a tie like a pro with our comprehensive guides.

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How to Tie a Tie - Different Tie Knots - Eton

The tie – an elegant style accessory that is as classic as it is timeless. The tie has been used together with a blazer and a suit with a sharp shirt for a very long time. 

Exploring Stockholm: Your Insider’s Guide

Stay in Style: Ett Hem

Morning Delights: Breakfast and Fika Culture

Art and Ambiance: Gamla Stan and Beyond

Culinary Adventures: From Brunch to Dinner

Sundown Sophistication: Cocktails with a View

Hidden Gems: Blockhusudden and Beyond

A Note on Style and Ease

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The Stockholm Guide

Stockholm, a city of timeless elegance, charming neighborhoods, and culinary delights, invites you to discover its soul through art, nature, and a touch of…

A Postcard From Stockholm

Stockholm, a city of timeless elegance, charming neighborhoods, and culinary delights, invites you to discover its soul through art, nature, and a touch of Scandinavian minimalism. Let us take you on an unforgettable journey through the Swedish capital, where modern luxury meets historic charm.

How to tie a scarf: Essential Knots for Every Occasion

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How to tie a scarf

Scarves aren’t just for keeping warm—they’re versatile accessories that can elevate any outfit.

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Scarves aren’t just for keeping warm—they’re versatile accessories that can elevate any outfit. Whether you’re dressing for a casual day out or a more formal event, knowing how to tie a scarf can add that perfect finishing touch to your look. Below, we’ve curated a guide to the most stylish scarf knots, each demonstrated in our video tutorial. Follow along and find the one that suits your style best.

Half Windsor Knot Step-by-step intro

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How to Tie a Half Windsor Knot

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. 

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How to Tie a Half Windsor Knot - Step by Step Guide - Eton

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. The Half Windsor knot is one of the most versatile knots and can be worn almost everywhere. It is medium-sized and excellent for ties with a thicker fabric.

Step 1. Begin by holding the wide end of the tie on the right and the small end on the left. The small end should be just above your belly button. 

Step 2. Then place the wide end across the small end, to the left.

Step 3. Bring the wide end under the small end and then go across to the right.

Step 4. Then pull it up to the center, toward the neck loop.

Step 5. Pull the wide end through the neck loop and across to the left.

Step 6. Bring it over the front, and then over on the right.

Step 7. While it’s still underneath, pull the wide end up into the neck loop. 

Step 9. Finally, to tighten the knot, pull down on the wide end. Pull the knot and adjust to your liking.

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Step by step four in hand knot

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How to tie a four in hand knot

Learn to tie the four-in-hand knot with Eton's easy-to-follow guide. Elevate your style with this classic knot for timeless appeal.

How to Tie a Four in Hand Knot - Step by Step Guide

How to Tie a Four in Hand Knot

If you're looking for a tie knot that's simple, versatile, and modern, the four-in-hand knot is perfect for you.

Place the tie around your neck, with the wider side to your left — hanging a little lower (just above the bellybutton).

Guides24

A Postcard From Stockholm

How to tie a scarf: Essential Knots for Every Occasion

Caring for Your Knitwear

A Postcard From New York

Shop by Fit: Discover Your Perfect Eton Shirt

Exploring Organic Supima Cotton

The Hand Painted Paisley Print

How to Fold a Pocket Square

Invented by Nature, Elevated by Eton – The Merino Wool Shirt

How to Wash Your Shirt

Dress Code: White Tie

How to Tie a Four in Hand Knot

How To Tie a Windsor Knot

Giza 45 – The Queen of Cotton

How to Tie a Half Windsor Knot

How to Tie a Bow Tie Easily

How to Iron a Shirt

How to Tie a Tie

Summer in Florence

A New Store Experience

Dry Cleaning

How to Maintain Color

How to Remove Stains

How to Clean your jewelry

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