Cuff, turn up short sleeve

Cuff, folded short sleeve

Cut away Icon

Collar, extreme cut away

Collar, pointed pin

Single Cuff Icon

Cuff, low single

Collar, long pointed

Collar, high cut away

Collar, moderate cut away 1mm

Collar, evening wing

Collar, Wide Spread Rounded

Collar, tab

Collar, rounded pin

Collar, rounded

Collar, pointed

Collar, moderate cut away

Collar, button under

Collar, button down

Collar, band

Cuff, rounded single

Cuff, rounded french

French cuff Icon

Cuff, double

Collar, traditional wing

With Pocket Front Icon

No Pocket Front Icon

left cuff

White Thread Icon

Cuff, single white tie

Collar, resort

Regular Icon

No Monogram Icon

left navy

Light Blue Thread Icon

Italic Icon

Green Thread Icon

Grey Thread Icon

Monogram Placement Left Side Icon

Collar, extreme high cut away

Burgundy

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Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

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60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

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Satisfaction guarantee

# Bella Sardegna

Eton is made for the man who takes on both work and play with grace and style, as seen in the garments he wears. Our shirts, accessories and garments are true to the minimalism and ease of the Scandinavian mindset, yet reinterpreted for an international and modern lifestyle. This spring we are inspired by travels to Sardinia, where beaches, farms, and small villages give way to a slower pace of life, if even for just a moment.

## This year, we celebrate our Scandinavian heritage and style with an Italian twist – this collection is a celebration of that twist.

![0339 1470x980](//images.ctfassets.net/371ugtyffwio/31iaUcvm6stlKjEw19OYKJ/2e017271b2423b64dd317384fd37cd3a/0339_1470x980.jpg)![0044 1470x980](//images.ctfassets.net/371ugtyffwio/3seBhPJZmlmtPlUfuODWfB/0885e3a5711ad9663c404f3df4d09b63/0044_1470x980.jpg)![0374 1470x980](//images.ctfassets.net/371ugtyffwio/2NIXY65259NikgN9L7fQw8/3cce5d61bb75622374f954f5950357f7/0374_1470x980.jpg)

## We believe in a season in style that enhance the modern man’s lifestyle.

![1126 1470x1776](//images.ctfassets.net/371ugtyffwio/2OKYPfADCLpGFdQzCTIFOa/75d591f7167ac8a426e7d10a9196aa20/1126_1470x1776.jpg)

## As spring turns into summer, casual business lunches call for smart looks that are both aesthetically pleasing and comfortable to wear.

![0227 1470x980](//images.ctfassets.net/371ugtyffwio/32vCf17kJ3ZMjE9quIlAml/85bea0613123ba4c813fb3b34223a2de/0227_1470x980.jpg)![0166 1470x980](//images.ctfassets.net/371ugtyffwio/E3vC75mIpfZqIh7dfugH1/4a72fd2441f6dd2c872db45b4d2906ff/0166_1470x980.jpg)

## Stylish shirts for dynamic men on the go, provide style but also freedom of movement.

![0370 1470x1776](//images.ctfassets.net/371ugtyffwio/1Y5SIU82Bn3nS3KHRE1o5q/6e5e3fafa46665181a27731e8a776a06/0370_1470x1776.jpg)![0012 1470x980](//images.ctfassets.net/371ugtyffwio/1noniFSF9f9rg54YeAv6Y9/4e60f93d1f0ceb6db655d5ecedeee01c/0012_1470x980.jpg)![0578 1470x980](//images.ctfassets.net/371ugtyffwio/7C6UVUphuYt3r5Ab1IdplO/238fa1e2585167091eb262eb0b97f6fe/0578_1470x980.jpg)

![9997 1470x980](//images.ctfassets.net/371ugtyffwio/6i0kCJhl4UZRCoPaHpqcVb/aa2cca85c59a82ef7ee415c1876b0bb8/9997_1470x980.jpg)![0084 1470x980](//images.ctfassets.net/371ugtyffwio/7zIbCBl5OSBWMfaobJ1vx5/93dd09bc7e91148b3d13ae9545710f55/0084_1470x980.jpg)

## Whether it’s a holiday in the sun or a weekend getaway: let comfort and style lead the way with every step.

![0089 1470x980](//images.ctfassets.net/371ugtyffwio/4rKgEqDtgBlyPAChH4gIfB/1a3cecbe901654eb61f2e3e035513e91/0089_1470x980.jpg)![0009 1470x980](//images.ctfassets.net/371ugtyffwio/53qPGMzs5ihb0Fs1kH5ouh/6ea8d4ff56e357d1b8fed025fd9cf4fc/0009_1470x980.jpg)![0232 1470x1776](//images.ctfassets.net/371ugtyffwio/62B3jUw3hFl3BJS7xlUE1G/c4c27de4bb3f77dd86afaeb68193018c/0232_1470x1776.jpg)

## Longer days and warmer evenings. Morning meetings and business lunches. Vacation planning, friends and family gathering — Eton, the perfect partner for all life’s moments.

![0338 1470x1776](//images.ctfassets.net/371ugtyffwio/4TTBcA5ow7B1WwNA7hFYto/57809abc74d969674c5f0d9881908770/0338_1470x1776.jpg)

DISCOVER THE COLLECTION

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231 Lookbook

Eton is made for the man who takes on both work and play with grace and style, as seen in the garments he wears.

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Bella Sardegna

Eton is made for the man who takes on both work and play with grace and style, as seen in the garments he wears. Our shirts, accessories and garments are true to the minimalism and ease of the Scandinavian mindset, yet reinterpreted for an international and modern lifestyle. This spring we are inspired by travels to Sardinia, where beaches, farms, and small villages give way to a slower pace of life, if even for just a moment.

Spring / Summer 2023 Lookbook

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Eton x The Beatles

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Our Most Iconic Shirt

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our most iconic white shirt on model styled with tie

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Blazer

The model is called Aida, which is one of Caruso’s most popular styles. It has tailored fit so if you are in-between sizes we recommend choosing the larger size. It comes with unopened sleeve buttons for easy alteration if needed.

Polo Shirt

Regular Fit

Body Fit Evening Classic

Classic fit

• Relaxed fit
• Straight lines, fuller look
• Comfortable, square-cut style  
• For a wider body type


Wide with straight, square-cut lines, the Eton classic is the perfect fit if you have a wider body type. Elegant, but comfortable, the Classic Fit comes with a chest pocket, but can be made to order with no pocket via Custom Made.

• Relaxed fit
• Straight lines, fuller look
• Comfortable, square-cut style  
• For a wider body type

Bodyfit Icon Classic

• Relaxed fit
• Straight lines, fuller look
• Comfortable, square-cut style  
• For a wider body type
• Chest pocket

<br>


Contemporary fit - casual

Regular fit
Straight cut
Casual: shorter body length, made to be tucked-in or untucked
For regular and rectangular body types


A regular and straight fit for a relaxed, yet smart fit. The length and overall silhouette are made to look as good both untucked and tucked in. It’s made without darts in the back for a slightly airier silhouette. 

• Regular fit
• Straight cut
• Casual: shorter body length, made to be tucked-in or untucked
• For regular and rectangular body types


Bodyfit Icon Contemporary

Contemporary Fit

• Regular fit
• Straight cut
• Wide but defined waist
• For wider body types
<br>


Contemporary Fit
The Eton Contemporary Fit is a straight, regular fit. This one has darts on the back, makes it slightly more fitted at the waist. If you have a rectangular, athletic body type with broad shoulders, but want a tailored look, consider the Eton Contemporary.

• Regular fit
• Straight cut
• Wide but defined waist
• For wider body types 

Expert information
Contemporary fit is our version of the "regular fit" (if you ask us, ours fits better but if you often find that regular is a good fit for you, we recommend Contemporary. 

Contemporary fit dress shirts come with darts in the back for a tailored look, and a great fit to your body type. With extra loose stitches you can easily remove the darts to give the shirt more width. 

We also have contemporary fit knit shirts. Cut from flexible, stretchy jersey or piqué these are cut in a regular silhouette without darts. For the same reason, we have designed them with slightly closer-fitting sleeves. 

The SOFT line is a casual line of shirts made to be worn untucked. Slim fit, but but shorter in the body and somewhat wider over the hip, with no darts.

Slim fit - knitted

• Slim, but not tight
•Tailored fit without darts
•Fitted at chest and sleeve
• For slim-to-regular body types

A slim fit, expertly adjusted and cut specifically for our knitted shirts, in for example piqué and jersey. With its heightened natural flexibility, a premium knit fabric can follow your body in a way a classic woven shirt fabric can not. That's why we have made our Slim fit- knit tailored, but without the darts in the back that out classic shirts have — for a great fit and a comfortable experience. For the same reason, we have made our knit shirts slightly more fitted over the chest and sleeve, and the armhole is placed higher to achieve that slim, but not tight fit. The length is fine-tuned to enable both untucked and tucked in wear, for impeccable comfort and look. 

• Slim, but not tight
•Tailored fit without darts
•Fitted at chest and sleeve
• For slim-to-regular body type

Custom fit

Custom fit is unique to every season, and every new design.

Custom fit is unique to every season, and every new design. To find our more about the latest collection, visit out collection page. 

Contemporary fit - knitted

•Regular fit 
•Straight cut
•Tailored fit without darts
•Fitted at chest and sleeve
•For regular and rectangular body types

A regular fit cut along straight lines, developed expressly for our knitted fabric shirts: cut without darts in the back thanks to the knitted fabric's natural flexibility and slightly fitted over the waist but given a regular cut over chest. Ideal for a rectangular, athletic body type with broad shoulders. The length is carefully balanced to enable both untucked and tucked in wear for an impeccable comfort and look.

•Regular fit 
•Straight cut
•Tailored fit without darts
•Fitted at chest and sleeve
•For regular and rectangular body types


Slim fit – casual shirts

•Slim, but not tight
•Tailored fit, without darts
•Fitted at chest and sleeve
•Casual: somewhat shorter shirt, made to be tucked-in or untucked
•For slim-to-regular body types

Our most popular fit— Eton slim fit is versatile, slim without being tight, but fitted at chest and waist. Perfect if you have a slim-to-regular body type. We design our Slim fit-casual shirts to be worn both untucked and tucked in in the smartest way possible, making the shirts slightly shorter in body length and wider over the hips to provide a relaxed yet smart look when worn over the pants. Made without darts in the back for an airy, yet slim silhouette. 

• Slim, but not tight
• Tailored fit without darts
• Fitted chest and sleeve
•Casual: somewhat shorter shirt, made to be tucked-in or untucked
• For slim-to-regular body types

Slim fit - knitted shirts

•Slim, but not tight
•Tailored fit without darts
•Fitted at chest and sleeve
•For slim-to-regular body types

A slim fit, expertly adjusted and cut specifically for our knitted shirts, in for example piqué and jersey. With its heightened natural flexibility, a premium knit fabric can follow your body in a way a classic woven shirt fabric can not. That's why we have made our Slim fit- knit tailored, but without the darts in the back that out classic shirts have — for a great fit and a comfortable experience. For the same reason, we have made our knit shirts slightly more fitted over the chest and sleeve, and the armhole is placed higher to achieve that slim, but not tight fit. The length is fine-tuned to enable both untucked and tucked in wear, for impeccable comfort and look. 

•Slim, but not tight
•Tailored fit without darts
•Fitted at chest and sleeve
•For slim-to-regular body types

Box fit

Boxy and airy fit
Straight, wide lines
Somewhat longer in the back
For all body types


A style statement, the wide cut silhouette straight-cut silhouette creates an oversized look inspired by the 90’s style era, but made for  today. A style garment for the man in the know.

•	Boxy and airy fit
•	Straight, wide lines
•	Somewhat longer in the back
• For all body types

Relaxed fit

• Relaxed fit
• Straight lines
• For a casual look
• For all body types

The Eton Relaxed Fit is cut with straight lines, so it’s neither loose nor boxy. It  so it has a truly relaxed, and comfortable feel to it, but you can also dress it up and wear it as an over shirt. The Relaxed fit is perfect for all body types.

• Relaxed fit
• Straight lines
• For a casual look
• For all body types

Bodyfit Icon Slim

Slim fit

• Our most popular fit
• Fitted at chest & waist
• Slim – not tight
• For slim-to-regular body types
<br>


Our most popular fit— Eton slim fit is versatile, slim without being tight, but fitted at chest and waist. Comfort and looks combined. Perfect if you have a slim-to-regular body type. 

• Our most popular fit
• Fitted at chest & waist
• Slim – not tight
• For slim-to-regular body types

Expert information
Dress shirts come with darts in the back for a tailored look, adjusted to your body type. With extra loose stitches you can easily remove the darts to adjust the fit.  

Knit shirts is flexible, stretchy jersey or piqué are cut in a slim silhouette without darts. For the same reason, we have designed them with slightly closer-fitting sleeves. 

The SOFT linen  is a casual line of shirts made to be worn untucked. Slim fit, but but shorter in the body and somewhat wider over the hip, with no darts.  

Bodyfit Icon Super slim

Super slim fit

• Very tailored fit
• Fitted at chest and waist
• Fitted sleeve width 
• For slim or athletic body types
<br>


Choose Eton super slim fit for an extra slim silhouette, fitted at the chest, waist, sleeve and cuff. Comfortable but sleek, this fit is perfect if you are either slim and lean or have a lean v-shaped, athletic build. Simply adjust the size. 

• Very tailored fit
• Fitted at chest and waist
• Fitted sleeve width 
• For slim or athletic body types

Expert information
Dress shirts come with darts in the back for a tailored look, adjusted to your body type. With extra loose stitches you can easily remove the darts to adjust the fit. 

T-shirt

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Signature packaging on every order

24-hour pre-access to member exclusive products

24-hour pre-access to select product launches

Pre-order select products in-store

Exclusive access to in-store events 

Special member exclusive offers

48-hour pre-access to select product launches

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Size Guide - Dress Shirts

Open the shirt and lay the collar flat. Measure straight from the button to the end of the buttonhole.

Collar

Lay the shirt flat with buttons fastened and measure 1 cm under the armhole. Measure from side to side and double the measurement across the chest.

Chest

Lay the shirt flat with buttons fastened and measure from side to side and double the measurement across the waist. The waist is located at the slimmest part of the shirt.

Waist

Measure from center back to the shoulder seam, then measure from the shoulder seam to the end of the cuff and combine these measurements.

Spring / Summer 2023 Lookbook

Bella Sardegna

This year, we celebrate our Scandinavian heritage and style with an Italian twist – this collection is a celebration of that twist.

We believe in a season in style that enhance the modern man’s lifestyle.

As spring turns into summer, casual business lunches call for smart looks that are both aesthetically pleasing and comfortable to wear.

Stylish shirts for dynamic men on the go, provide style but also freedom of movement.

Make your seasonal style blossom.

Whether it’s a holiday in the sun or a weekend getaway: let comfort and style lead the way with every step.

Longer days and warmer evenings. Morning meetings and business lunches. Vacation planning, friends and family gathering — Eton, the perfect partner for all life’s moments.

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