Cuff, turn up short sleeve

Cuff, folded short sleeve

Cut away Icon

Collar, extreme cut away

Collar, pointed pin

Single Cuff Icon

Cuff, low single

Collar, long pointed

Collar, high cut away

Collar, moderate cut away 1mm

Collar, evening wing

Collar, Wide Spread Rounded

Collar, tab

Collar, rounded pin

Collar, rounded

Collar, pointed

Collar, moderate cut away

Collar, button under

Collar, button down

Collar, band

Cuff, rounded single

Cuff, rounded french

French cuff Icon

Cuff, double

Collar, traditional wing

With Pocket Front Icon

No Pocket Front Icon

left cuff

White Thread Icon

Cuff, single white tie

Collar, resort

Regular Icon

No Monogram Icon

left navy

Light Blue Thread Icon

Italic Icon

Green Thread Icon

Grey Thread Icon

Monogram Placement Left Side Icon

Collar, extreme high cut away

Burgundy

PDP block

Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

icon truck v2

Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

icon circle v2

60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

Icon symbolizing 60 days satisfaction guarantee 

icon badge v2

Satisfaction guarantee

How to tie a scarf: Essential Knots for Every Occasion

YT how to tie a scarf

How to tie a scarf text

Scarfs 2000x1000

Scarfs 1620x2025

How to tie a scarf

Scarves aren’t just for keeping warm—they’re versatile accessories that can elevate any outfit.

how-to-tie-a-scarf-eton

Scarves aren’t just for keeping warm—they’re versatile accessories that can elevate any outfit. Whether you’re dressing for a casual day out or a more formal event, knowing how to tie a scarf can add that perfect finishing touch to your look. Below, we’ve curated a guide to the most stylish scarf knots, each demonstrated in our video tutorial. Follow along and find the one that suits your style best.

double-E.jpg

The Journal

Super Slim Fit 

Super slim slide images

Slim Fit

Slim slide images

Contemporary

Contemporary slide images

Classic

Classic slide images

The Eton way

Desktop 2000x1000

Mobile 1620x2025

Shop by fit

In the world of men's fashion, few garments hold as much sway as the perfect shirt.

shop-by-fit

Shop by fit - Eton

Shop by Fit

In the world of men's fashion, few garments hold as much sway as the perfect shirt. An Eton shirt, synonymous with luxury and craftsmanship since 1928, is not just a piece of clothing but a statement of refined taste. The right fit can elevate your style, enhance your physique, and offer unparalleled comfort. In this guide, we will explore the various fits offered by Eton, ensuring you find the perfect match for your body and style. 

Shop by Fit: Discover Your Perfect Eton Shirt 

Intro text NYC

cafe image

Frantzen

Text ?

Pizza + pasta image

Text 2

Drink

Text 3

Store image

Text for store

Double CTA NYC Guide

Spacing 80px

newyork d

hero m

The New York City Guide

A guide through an unforgettable journey that captures the true essence of the Big Apple. From hidden speakeasies to iconic landmarks, let's delve into an au...

A Postcard From New York

A guide through an unforgettable journey that captures the true essence of the Big Apple. From hidden speakeasies to iconic landmarks, let's delve into an authentic New York experience.

Weinås custom made

question 2

question 3 & 4

question 5

question 6

question 7, 8 & 9

weinas-custom-made-hero.jpg

weinas-custom-made.jpg

Custom Made with Andreas Weinås

When I'm about to tailor a shirt, I always start with determining the purpose and occasion the shirt will be worn for. 

weinas-custom-made-m.jpg

Custom Made with Andreas Weinås - Eton

Custom Made

frantzen.jpg

journal_main_frantzen.webp

Björn Frantzén x Eton

The creation of the perfect Custom Made shirt, much like the orchestration of a perfect dish, is a testament to the power of personalization.

Eton x Björn Frantzén

The creation of the perfect Custom Made shirt, much like the orchestration of a perfect dish, is a testament to the power of personalization. It’s about defining your personal taste and having the tenacity to infuse it into every detail. Eton's collaboration with renowned six Michelin-starred Chef Björn Frantzén isn’t just a melding of industries but a harmonization of passions. It represents a meeting of the minds within the tactile and tasteful, the sartorial and savory.

Rossi 1931 Archive Print Collection - Eton

Rossi

rossi prints 2 images

floral print slide

peacock print purple

2 shirts rossi print

Cat detail

cat print x 2

different rossi prints

rossi-journal-lookbook.jpg

hero_image_m_.jpg

Lookbook High Summer 2024

Exclusive collab with Rossi 1931, iconic Italian print house. Heritage meets modernity with their archive prints. Experience timeless elegance & versatility.

rossi.jpg

Rossi 1931

Rossi 1931 Archive Print Collection

close up model

oxford

text 2

fruit prints and swimshorts

beige linen shirt and swimshorts

text 3

evening shirts

24-spring-summer-lookbook.jpg

24-spring-summer-lookbook-m.jpg

241 Lookbook

Discover a season of reinvention, as Eton redefines the boundaries between formality and leisure.

241-meta.jpeg

Spring/Summer 2024 Lookbook - Eton

Spring/Summer 2024

Discover a season of reinvention, as Eton redefines the boundaries between formality and leisure. Our Spring/Summer 2024 collection embodies a journey of sartorial discovery.

1. Soak up Summer With a Vibrant Resort Shirt

model-beach-polo.jpg

Eton nave polo

Five Style Tips for Summer

Let us guide you through a curated selection of laid-back ensembles that effortlessly combine comfort and style.

style-tips-summer.jpg

journal main desktop

journal main mobile

The Merino Wool Shirt

In a world where discerning individuals demand nothing less than the extraordinary, Eton introduces the Merino Wool Shirt.

merino-shirts.jpg

The Merino Wool Shirt | Invented by Nature, Elevated by Eton

In a world where discerning individuals demand nothing less than the extraordinary, Eton introduces the Merino Wool Shirt—a harmonious fusion of nature's finesse and masterful craftsmanship.

Invented by Nature, Elevated by Eton – The Merino Wool Shirt

Holiday text and images 1

Holiday text and images 2

hero image d

hero image m

Winter 2023 Lookbook

In a richer, more toned-down color palette than the previous season, a stylish collection of shirts and accessories, featuring mélange colors in luxurious…

238-meta-lookbook

Holiday Collection 2023 – Chapters of Style

Holiday Collection 2023

In a richer, more toned-down color palette than the previous season, a stylish collection of shirts and accessories, featuring mélange colors in luxurious fabrics and new prints, including a knit full button Filo di Scozia interlock shirt. A perfect balance of style, comfort, and elegance.

How to fold a pocket square - Step by Step Guide - Eton

Puff fold steps

Presidential fold steps

Crown fold steps

How to Fold a Pocket Square

Learn how to fold a pocket square with our easy step by step guide. Learn one of three different folds: the puff fold, the presidential fold & the crown fold.

pocket-square.jpg

Mastering the art of folding a pocket square may appear daunting, but our straightforward guide simplifies it into three versatile folds that suit any event.

https://www.youtube.com/watch?v=uW_pVV_UsPA

A nicely folded pocket square adds the final touch to your outfit. Discover our tips on how to fold a pocket square for different occasions.

How to fold a pocket square

Fall Winter 2023 1

Fall Winter 2023 2

Fall Winter 2023 3

Fall/Winter 2023 Lookbook

The Fall/Winter 23 collection is inspired by classic ivy league style with a back to business mindset imagined on the backdrop of a classic Americana landscape.

Meta image

The Eton Fall/Winter 23 collection is inspired by classic ivy league style with a back to business mindset imagined on the backdrop of a classic Americana landscape.

text and images

questions

Mondos Favorites

In the exhilarating world of pole vaulting, one name stands above the rest - Mondo Duplantis. A true icon in the world of athletics, Mondo has shattered records

mondo-duplantis.jpg

Soaring to New Heights with Mondo Duplantis

Mondo Duplantis for Eton

In the exhilarating world of pole vaulting, one name stands above the rest - Mondo Duplantis. A true icon in the world of athletics, Mondo has shattered records, defying gravity with each leap and bound.

Soaring to New Heights with Mondo Duplantis: An exclusive inside to his personal style and setting world records. 

Intro text + history text

Dress Code Black Tie

Delve into the rich history of the black tie attire. Discover its elegance, essential components, and the ideal occasions to showcase it.

Black Tie Attire: Guide to black tie dress code for men

Dress code black tie

For ages, black tie attire has embodied elegance and sophistication. Evolving from its 19th-century roots, it has matured into a symbol of refined formality at exceptional gatherings. 

Dress Code: Black Tie

Latest