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Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

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Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

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60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

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Satisfaction guarantee

How to tie a scarf: Essential Knots for Every Occasion

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How to tie a scarf

Scarves aren’t just for keeping warm—they’re versatile accessories that can elevate any outfit.

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Scarves aren’t just for keeping warm—they’re versatile accessories that can elevate any outfit. Whether you’re dressing for a casual day out or a more formal event, knowing how to tie a scarf can add that perfect finishing touch to your look. Below, we’ve curated a guide to the most stylish scarf knots, each demonstrated in our video tutorial. Follow along and find the one that suits your style best.

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The Journal

Super Slim Fit 

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Slim Fit

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Contemporary

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Classic

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The Eton way

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Shop by fit

In the world of men's fashion, few garments hold as much sway as the perfect shirt.

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Shop by fit - Eton

Shop by Fit

In the world of men's fashion, few garments hold as much sway as the perfect shirt. An Eton shirt, synonymous with luxury and craftsmanship since 1928, is not just a piece of clothing but a statement of refined taste. The right fit can elevate your style, enhance your physique, and offer unparalleled comfort. In this guide, we will explore the various fits offered by Eton, ensuring you find the perfect match for your body and style. 

Shop by Fit: Discover Your Perfect Eton Shirt 

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The New York City Guide

A guide through an unforgettable journey that captures the true essence of the Big Apple. From hidden speakeasies to iconic landmarks, let's delve into an au...

A Postcard From New York

A guide through an unforgettable journey that captures the true essence of the Big Apple. From hidden speakeasies to iconic landmarks, let's delve into an authentic New York experience.

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Custom Made with Andreas Weinås

When I'm about to tailor a shirt, I always start with determining the purpose and occasion the shirt will be worn for. 

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Custom Made with Andreas Weinås - Eton

Custom Made

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Björn Frantzén x Eton

The creation of the perfect Custom Made shirt, much like the orchestration of a perfect dish, is a testament to the power of personalization.

Eton x Björn Frantzén

The creation of the perfect Custom Made shirt, much like the orchestration of a perfect dish, is a testament to the power of personalization. It’s about defining your personal taste and having the tenacity to infuse it into every detail. Eton's collaboration with renowned six Michelin-starred Chef Björn Frantzén isn’t just a melding of industries but a harmonization of passions. It represents a meeting of the minds within the tactile and tasteful, the sartorial and savory.

Rossi 1931 Archive Print Collection - Eton

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Lookbook High Summer 2024

Exclusive collab with Rossi 1931, iconic Italian print house. Heritage meets modernity with their archive prints. Experience timeless elegance & versatility.

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Rossi 1931

Rossi 1931 Archive Print Collection

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evening shirts

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241 Lookbook

Discover a season of reinvention, as Eton redefines the boundaries between formality and leisure.

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Spring/Summer 2024 Lookbook - Eton

Spring/Summer 2024

Discover a season of reinvention, as Eton redefines the boundaries between formality and leisure. Our Spring/Summer 2024 collection embodies a journey of sartorial discovery.

1. Soak up Summer With a Vibrant Resort Shirt

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Five Style Tips for Summer

Let us guide you through a curated selection of laid-back ensembles that effortlessly combine comfort and style.

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The Merino Wool Shirt

In a world where discerning individuals demand nothing less than the extraordinary, Eton introduces the Merino Wool Shirt.

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The Merino Wool Shirt | Invented by Nature, Elevated by Eton

In a world where discerning individuals demand nothing less than the extraordinary, Eton introduces the Merino Wool Shirt—a harmonious fusion of nature's finesse and masterful craftsmanship.

Invented by Nature, Elevated by Eton – The Merino Wool Shirt

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Winter 2023 Lookbook

In a richer, more toned-down color palette than the previous season, a stylish collection of shirts and accessories, featuring mélange colors in luxurious…

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Holiday Collection 2023 – Chapters of Style

Holiday Collection 2023

In a richer, more toned-down color palette than the previous season, a stylish collection of shirts and accessories, featuring mélange colors in luxurious fabrics and new prints, including a knit full button Filo di Scozia interlock shirt. A perfect balance of style, comfort, and elegance.

How to fold a pocket square - Step by Step Guide - Eton

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How to Fold a Pocket Square

Learn how to fold a pocket square with our easy step by step guide. Learn one of three different folds: the puff fold, the presidential fold & the crown fold.

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Mastering the art of folding a pocket square may appear daunting, but our straightforward guide simplifies it into three versatile folds that suit any event.

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A nicely folded pocket square adds the final touch to your outfit. Discover our tips on how to fold a pocket square for different occasions.

How to fold a pocket square

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Fall/Winter 2023 Lookbook

The Fall/Winter 23 collection is inspired by classic ivy league style with a back to business mindset imagined on the backdrop of a classic Americana landscape.

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The Eton Fall/Winter 23 collection is inspired by classic ivy league style with a back to business mindset imagined on the backdrop of a classic Americana landscape.

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Mondos Favorites

In the exhilarating world of pole vaulting, one name stands above the rest - Mondo Duplantis. A true icon in the world of athletics, Mondo has shattered records

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Soaring to New Heights with Mondo Duplantis

Mondo Duplantis for Eton

In the exhilarating world of pole vaulting, one name stands above the rest - Mondo Duplantis. A true icon in the world of athletics, Mondo has shattered records, defying gravity with each leap and bound.

Soaring to New Heights with Mondo Duplantis: An exclusive inside to his personal style and setting world records. 

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Dress Code Black Tie

Delve into the rich history of the black tie attire. Discover its elegance, essential components, and the ideal occasions to showcase it.

Black Tie Attire: Guide to black tie dress code for men

Dress code black tie

For ages, black tie attire has embodied elegance and sophistication. Evolving from its 19th-century roots, it has matured into a symbol of refined formality at exceptional gatherings. 

Dress Code: Black Tie

Latest

The Journal

Shop by Fit: Discover Your Perfect Eton Shirt

A Postcard From New York

Custom Made with Andreas Weinås

Eton x Björn Frantzén

Rossi 1931 Archive Print Collection

Spring/Summer 2024

Five Style Tips for Summer

Invented by Nature, Elevated by Eton – The Merino Wool Shirt

Holiday Collection 2023

How to Fold a Pocket Square

Fall/Winter 2023 Lookbook

Soaring to New Heights with Mondo Duplantis: An exclusive inside to his personal style and setting world records.

Dress Code: Black Tie

The Versatility of a White Shirt

Florence in Style: Andreas Weinås' Insider Guide to the Renaissance City

How to Master Summer Style in the City

Summer 2023 Lookbook

Dress Code: White Tie

A Postcard From Milan

Giza 45 – The Queen of Cotton

How to Tie a Four in Hand Knot

How to Tie a Half Windsor Knot

Make an Eton Gimlet

Lemon Cordial

Eton's Wedding '23 Collection

How to Tie a Bow Tie Easily

How to Iron a Shirt

Valerio Leone – Head of Fabrics

The Shape of Art – Pioneering the power of prints

Three Ways to Style A Denim Shirt

Fall 2022 Lookbook

Interview: David Köröndi

Summer in Florence

How to dress for a Summer Wedding

The Style of Victor Ramirez

A New Store Experience

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