Our website https://www.etonshirts.com and our newsletter use cookies, pixels, and similar tracking technologies to provide us with information about and store information on your device. In the following, we call all such types of tracking “cookies”. These cookies are used to ensure that:
If you agree, we also place cookies in your browser in order to:
By clicking on the links, you can find more in-depth information about our use of cookies.
In this text, you can read about how we use cookies, e.g. why we use them and how you can avoid them. Some cookies (known as permanent cookies) will continue to be stored in your browser even after you have visited our website or opened our newsletter, while other cookies (known as temporary cookies or session cookies) are stored only temporarily in your computer’s memory. The length of time each cookie is stored for is outlined in the tables below.
We primarily use standard http cookies, but we also place more advanced pixel cookies from Google, Facebook, and other providers. You can find out more about the cookies from other providers on the information pages that we have linked to below.
You can use your browser settings to block certain types of cookies. If you do so, your browser will automatically block the storage of these cookies or inform you each time a website (like ours) requests to store a cookie.
When you visit our website, you can choose not to agree to our use of certain types of cookies. You can also revoke your consent at any time.
After your visit, you can review and delete permanent cookies that have been stored in your browser. To help you do this, we have listed the name of each cookie in the tables below.
Cookies that you have previously agreed to can be easily blocked. Other cookies are necessary for the functionality of the website. If you block or delete such cookies, not all functions on the website will work as intended and you will be unable to use all the features of the website. In the tables below, we explain what will happen if you block or delete such cookies.
Eton AB (corporate identity number 556255–2439) is responsible for the use of cookies on the website.
Please contact us if you have any questions about, or if you wish to object to, our use of cookies. You can reach us at care@etonshirt.com or by calling +46 (0)10-500 60 10. Our postal address is Stora vägen 8, SE-507 71 Gånghester, Sweden.
On our website, we use cookies from Facebook, Hotjar, Google, LinkedIn, Salesforce.com Inc, Fit Analytics GmbH, and Freshworks Inc, among others. These third parties will use the information collected for their own purposes. In the table below, we have indicated where you can find more information about their use of cookies and the information they collect.
In addition, some of these third parties will transfer your personal data outside the EU/EEA. For example, Google, Freshworks, Linkedin, Salesforce.com, Pinterest, and Facebook store information on servers in the US. In our privacy policy we describe in more detail what a transfer of information outside the EU/EEA entails.
If you want more information about cookies or permitted cookie handling, or wish to file a complaint about our handling, you can contact the supervisory authority for cookies.
To protect your privacy, we have taken measures so that you cannot be identified when you use our website, such as by storing an encrypted version of your IP address so that we are unable to trace who you are. When we process information that can be directly or indirectly linked to you as an individual, we inform you of this through our privacy policy.
These cookies are used only if you have agreed to them. If you do not agree, we will ask you the next time you visit our website. Your consent is voluntary, of course, and can be withdrawn at any time.
| Purpose and description | Cookie name | Storage period |
| Cookies from Google’s analysis tool Google Analytics are placed to analyze how you use our website. These cookies place a random ID on your device in order to differentiate different visitors and identify patterns in the use of the website. | _gid | Google’s cookies are stored for one day after your visit. |
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We collect information about your encrypted IP address, your geographical location, and other information about how you use the website, such as what you click on, where you are surfing from, and how many times you’ve visited the website. The information is used to optimize the website’s functionality and loading speed, as well as to amend the website to suit our visitors.
You can avoid cookies from Google Analytics by downloading and installing this browser program. | _ga _gat_UA-# _dc_gtm_UA-# _ga_ container-id _gac_gb_ container-id | Google’s cookies are stored for 24 months after your visit. |
| Purpose and description | Cookie name | Storage period | |||
| In order to show you relevant marketing and in order to follow up on such marketing when you visit other websites, Facebook, Microsoft and/or Pinterest, cookies are placed from Google’s marketing tool Google Ads and from marketing services belonging to Facebook, Linkedin, Criteo, and Pinterest (through Segment). This means that you see search results and advertising banners from us based on the analysis of how you used our website and other information that Google, Facebook, LinkedIn, and Pinterest hold on you (known as profiling). | ads/ga-audiences NID DSID HSID SID SIDCC SSID SAOISID IDE _gcl_au _gcl_aw _gcl_dc __gads FPAU FPGCLDC AID TAID ANID pm_sess pm_sess_NNN aboutads_sessNNN id FLC RUL _gac_UA-4496802-1 | Google’s cookies are stored for a maximum of 24 months after your visit. | |||
| You can make choices about the marketing you see from Google here. Under the “ad settings” heading on Facebook here, you can choose what marketing you want to see on Facebook. You can make choices about the marketing you see from LinkedIn here, for Criteos services here, here for Microsofts and for the marketing services belonging to Pinterest here. | _fbp fr tr | Facebook’s cookies are stored for three months after your visit. | |||
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| Bcookie BizoID U (adsymptotic) | LinkedIn’s cookies are stored for three months after your visit. | |||
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| UserMatchHistory | LinkedIn’s cookies are stored for 30 days after your visit. | |||
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| lidc | LinkedIn’s cookies are stored for one day after your visit. | |||
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| ajs_anonymous_id ajs_group_id ajs_user_id _pinterest_sess _pinterest_ct _pinterest_ct_rt _epik _derived_epik _pin_unauth _pinterest_ct_ua | Pinterest’s cookies are stored for a maximum of twelve months after your visit. | |||
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| uid uic zdi eid optout | Criteo’s cookies are stored for a maximum of three months after your visit. |
| uetmsclkid _uetsid _uetvid MUID | Microsoft’s cookies are stored for a maximum of 390 days. |
| Purpose and description | Name | Storage period |
| To improve our newsletters based on a comprehensive analysis of whether you open our newsletters and what you click on in the newsletter, we use a pixel from Salesforce.
This pixel collects information such as that you subscribe to our newsletters, what you do with our newsletters, your IP address, and your e-mail address. | open tracking pixel | Stored for 30 days after the newsletter is sent. |
| Purpose and description | Name | Storage period |
| To be able to remind you about items you have added to your shopping cart, we use cookies from VE Interactive. Tracking enables us to measure and evaluate sales associated with this type of marketing. We use cookies where they are essential for the operation of our website, such as to remember that you are logged into our website. These are used to recognize you when you return to our website. This enables us to adapt our content to you, greet you by name, and remember your preferences (such as your choice of language or region). This cookie collects and stores information about your e-mail address and information about the items you have added to your shopping cart. | _trid | Stored for seven days after your visit. |
| Purpose and description | Name | Storage period |
| We use a cookie from Rakuten in order to market ourselves by way of affiliates such as influencers. Tracking enables us to measure and evaluate sales associated with this type of marketing. In addition, tracking enables us to correctly remunerate our affiliates based on how successful the marketing has been, e.g. based on how many people used the discount code that an influencer has given their followers. To do this, we collect and store information about where you found us and information about what you click on when you visit our website. | rmuid | Stored for 365 days after your visit. |
These cookies are placed in your browser when you use our website. These cookies are necessary to provide a service that you have explicitly requested, which is why your consent is not required.
| Purpose and description | Name | Storage period |
| To remember which country version of the website and which currency you want to see, a cookie is used that stores such information. | frontend | Stored for one year. |
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To remember your preferences such as size, dimensions, and birthday, a cookie is used that stores such information. | connect.sid fita.sid fita.config _cfduid | Stored for 13 months after you have provided the information. |
| To remember your delivery address and billing address when you are logged in as a registered customer and have saved such information. | frontend | Stored for one year. |
| To remember the items you have marked that you like, a cookie is used that stores information about your likes. | frontend | Stored for one year. |
| To remember the products you have added to your shopping cart during the ordering process, a cookie is used that stores such information. | frontend | Stored for one year. |
| Purpose and description | Name | Storage period |
| For our chat feature to work, we use cookies that allow the feature to work from a technical perspective. This means, for example, that we identify your browser in order to optimize our service to you. Freshworks also has the information we collect as this company manages our chat feature. | zarget_visitor_info _hp2_id.3685912075 _fw_crm_v _BEAMER_USER_ID_HhwIYNSM14621 _BEAMER_LAST_UPDATE_HhwIYNSM14621 _BEAMER_FIRST_VISIT_HhwIYNSM14621 _BEAMER_DATE_HhwIYNSM14621 | Stored for the period that you chat with us. |
| Purpose and description | Name | Storage period |
| To keep track of your session, a temporary cookie is placed on your browser that creates a unique ID for your session. This cookie allows the website to function optimally by recognizing you during your visit. | frontend, frontend_cid | 1 year. If you use incognito/private mode, this will be deleted when you close your browser. |
| To make it technically possible to show you the payment methods we offer, a cookie is used that shows you our payment methods when you use the checkout. The cookie stores technical information, such as that you are visiting our site, which enables the payment methods to be displayed. | kdid (klarna) | Not set before the purchase is completed. 2 years. If you use incognito/private mode, this will be deleted when you close your browser. |
| Purpose and description | Name | Storage period |
| To give you recommendations for which size fits you based on people similar to you, we use cookies from Fit Analytics. These cookies collect and store information about your size, measurements, and preferences that you have entered yourself, as well as information about your geographical location to remember if you have de-registered. You can avoid cookies from Fit Analytics by requesting this here. If you want to use the service to find the correct size on other websites you visit, these sites can use the information you provide to us by using the cookies to recognize your device (if you have not objected to this). These companies are then responsible for showing you a size that fits you and for informing you separately about this. | connect.sid fita.sid fita.config _cfduid | Stored for three months after your visit. |