Cuff, turn up short sleeve

Cuff, folded short sleeve

Cut away Icon

Collar, extreme cut away

Collar, pointed pin

Single Cuff Icon

Cuff, low single

Collar, long pointed

Collar, high cut away

Collar, moderate cut away 1mm

Collar, evening wing

Collar, Wide Spread Rounded

Collar, tab

Collar, rounded pin

Collar, rounded

Collar, pointed

Collar, moderate cut away

Collar, button under

Collar, button down

Collar, band

Cuff, rounded single

Cuff, rounded french

French cuff Icon

Cuff, double

Collar, traditional wing

With Pocket Front Icon

No Pocket Front Icon

left cuff

White Thread Icon

Cuff, single white tie

Collar, resort

Regular Icon

No Monogram Icon

left navy

Light Blue Thread Icon

Italic Icon

Green Thread Icon

Grey Thread Icon

Monogram Placement Left Side Icon

Collar, extreme high cut away

Burgundy

PDP block

Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

icon truck v2

Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

icon circle v2

60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

Icon symbolizing 60 days satisfaction guarantee 

icon badge v2

Satisfaction guarantee

Once upon a time...

The Foundations of The Finance Bro IMAGE and text

Executive Suite (1954)

The Solid Gold Cadillac (1956)

The Wheeler Dealers (1963)

The Birth of the Finance Bro: The Greed Decades (1980s–1990s)  IMAGE and text

Wall Street (1987) 

Family Ties (1982–1989)  

The Fall and Reinvention: 2000s–2010s HEADER text

American Psycho (2000) 

Boiler Room (2000)  

Margin Call (2011)

The Wolf of Wall Street (2013) - debauchery SLIDER IMAGES

The Wolf of Wall Street (2013) - debauchery TEXT

The Big Short (2015)   

The Apprentice (2004–2017) 

Billions (2016–2023)

Crypto, Casual, and Quiet Luxury: Reinventing the Finance Bro (2020s) HEADER text

Succession (2018–2023) SLIDER

Succession (2018–2023) TEXT

Super Pumped (2022) 

Industry (HBO, 2020–)  

From Bro to Pro:  The Evolution of the Finance Bro FINAL text

Desktop 2000x1000-1

Mobile 1620x2025

Finance Bro

Dollars, Deals, and Dicaprio: The Rise and Reinvention of the Finance Bro on Screen

finance-bro

Finance Bro - Article - Eton

Once upon a time, the finance bro was king—swaggering into corner offices in power suits, wielding overconfidence like the tickertape funning across the Morgan Stanely in Times Square Building during a bull market and dropping terms like “arbitrage” into conversations at banal cocktail parties. 

double-E.jpg

The Journal

Trends come and go

Look 1: Black & Camel—A Modern Classic

Look 2: The Return of Power Dressing

Look 3: Functional Fabrics & Layering

functional fabrics image

Final Thoughts

what-to-wear-2025-eton

what-to-wear-25

What We'll Be Wearing in 2025

Trends come and go, but true style is about knowing what works and adapting it to the times. 

what-to-wear-25-eton

Style of 25

Trends come and go, but true style is about knowing what works and adapting it to the times. For 2025, we’re focusing on a mix of timeless elegance and modern functionality. Three key looks define our approach to dressing next year—each built on a solid foundation of color coordination, fabric choices, and styling principles. Let’s break them down.

Business casual

Look 1: The Classic Business Casual

merino wool checked shirt close up

Look 2: Smart Knits

Look 3: Elegant Layers

elegant layers crew neck full image

business-casual

eton-business-casual

Business Casual Made Easy

Business casual. A dress code that should be effortless—but, let’s be honest, often isn’t. 

business-casual-eton

Business Casual Made Easy - Eton

Business Casual

Business casual. A dress code that should be effortless—but, let’s be honest, often isn’t. The challenge? Striking that perfect balance between sharp and relaxed, formal and comfortable. That’s exactly why we put together this guide: three foolproof business casual outfits that make dressing well easy. But we’re not just showing you what to wear—we’re giving you key styling rules to follow, so you can master business casual with confidence. Let’s get into it.

Spring Summer 2025 Collection: A Season of Fresh Versatility

text intro lookbook 25 spring/summer

2 images lookbook 25

images slider lookbook spring/summer 25

images lookbook spring/summer 25

image full width lookbook spring/summer 25

lookbook spring/summer 25 set

image lookbook spring/summer 25

Hero 2000x1000

Hero 1620x2025

Lookbook spring/summer 25

Eton’s Spring Summer 2025 collection captures the essence of sartorial versatility reimagined for the modern world. 

spring-summer-lookbook-25

Spring Summer 2025 Collection - Eton

Spring/Summer Lookbook 2025

Eton’s Spring Summer 2025 collection redefines modern sartorial style, blending timeless elegance with a contemporary edge.

How to Tie a Bow Tie Step by Step Guide Eton

How to tie a bowtie intro

steps bowtie row

tieabowtie

howtotieabowtie2

How to tie a Bow Tie

How do you tie a bow tie? It might be difficult to master, but with a little will, patience and our step-by-step guide, you can easily learn at your own pace.

bow-tie-meta

How to Tie a Bow Tie - Easy Step by Step Guide - Eton

How to Tie a Bow Tie

A self-tied bow tie – an elegant exclamation point to a formal style. Tying a bow tie is an art that can be difficult to master, but with a little will, patience, and by using this step-by-step guide, you can easily learn at your own pace.

1. First, make sure one side of the bow tie is lower than the other. Then take the longer part and place it over the short part.

2. With the longer part still in your hand, pull it under and then up behind the bow tie.

3. Now comes the fun part: fold the short part so that it resembles a butterfly wing.

4. Come around with the long part again and pull it up and over towards the front ↑ so that it is in front of the butterfly wing.

5. Pull the left wing over the right → and hold them together.

6. This is where it can get tricky. Hold the left wing and make sure to have a loophole at the top of the bow tie. Then fold the right side of the wing (the longer part).

7. Now take the right side of the wing (the longer part) and push it through the loophole, behind the first wing.

8. Finally adjust the bow tie and tighten it. You are now ready for your big night.

https://www.youtube.com/watch?v=0ywo00Fw-nY

Welcome to Sartorial Tutorials with Eton! Join Lalle Johnson and Richard Andersson in this engaging tutorial as they teach you how to tie a bow tie effortlessly.

How to tie a bowtie with Lalle Johnson & Richard Andersson

How to tie a bow tie

How to Tie a Bow Tie Easily

double windsor image all steps

more text double windsor

header How to Tie a Double Windsor Knot

Ties CTA

2880x1800_cover_double_windsor_desktop.jpeg

1200x1500_cover_double_windsor_mobile.jpeg

How to Tie a Double Windsor Knot

Learn to tie a Windsor Knot with Eton’s guide. Follow the simple steps for an elegant and comfortable tie, named after the Duke of Windsor.

windsor-meta.jpeg

How to Tie a Windsor Knot - Step by Step Guide - Eton

The Windsor Knot, also known as the Full Windsor Knot, is a sartorial classic first made popular in the 1930s by people trying to emulate the fashionable Duke of Windsor’s style. 

How To Tie a Windsor Knot

intro how to tie a tie

four in hand

four in hand image

half windsor

half windsor steps

double windsor

double windsor steps

tie-a-tie-how-to.jpg

tie-a-tie-M

How to Tie a Tie

Master the art of tying a tie with different knots for any occasion. Learn how to tie a tie like a pro with our comprehensive guides.

meta-how-to-tie-a-tie

How to Tie a Tie - Different Tie Knots - Eton

The tie – an elegant style accessory that is as classic as it is timeless. The tie has been used together with a blazer and a suit with a sharp shirt for a very long time. 

intro text

images back and front shirt

four fits text

Super Slim Fit 

Super slim slide images

Slim Fit

Slim slide images

Contemporary

Contemporary slide images

Classic

Classic slide images

The Eton Difference text

Desktop 2000x1000

Shop by fit

In the world of men's fashion, few garments hold as much sway as the perfect shirt.

shop-by-fit

Shop by fit - Eton

Shop by Fit

The right fit makes all the difference. An Eton shirt is crafted for style, comfort, and a flawless silhouette. Whether you prefer a sharp, tailored look or a relaxed, classic cut, we offer four distinct fits to suit every body type and style.

Shop by Fit: Find Your Perfect Eton Shirt

Half Windsor Knot Step-by-step intro

all steps windsor image

Steps windsor

Ties

How to Tie a Half Windsor Knot

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. 

How to Tie a Half Windsor Knot - Step by Step Guide - Eton

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. The Half Windsor knot is one of the most versatile knots and can be worn almost everywhere. It is medium-sized and excellent for ties with a thicker fabric.

Latest