The Style of Ludvig Sandell
Interview
By: Simon Nilsson • 5 minIt’s late. The streets are dark, and on the breeze that throws around empty cups and newspapers, you can smell the city: coffee, diesel, and perfume. You decide to head into an antique store. The place is dusty but warm. It’s silent except for the occasional whisper among the curious customers. You happen to see a tall individual wearing an Eton shirt – you just spotted Ludvig. He is most likely wearing a tie, and he’s probably checking out the vintage prints. This is his style.
Inspiration
Ludvig is inspired by items from the past, that have been passed around through generations. “I have always felt a great admiration for something with a long-lasting history – that has stood the test of time and made it into the modern day.
“For me, Eton is just one of those companies. They have an interesting history and legacy, but at the same time they look to the future.”
If you’re ever browsing for items in an antique store and happen to see a tall individual wearing a tie and an Eton shirt – you might’ve just spotted Ludvig. He is a lover of vintage and color. He is also the proud owner of more than 80+ ties. This is his style.
Three short facts about yourself?
"My tie collection (aka. excessive hoarding) expands over 80+ items (not including all my bow ties and pocket squares). “Apparently” I own too many blue suits and jackets. I had a difficult time explaining the difference between my third navy blue DB-suit compared to the others already hanging in my closet. I’m good at tying a bow tie."
What is your passion/what inspires you?
"I have always felt a great admiration for something with a long-lasting history – that has stood the test of time and made it into the modern day."
Why is Eton special to you?
"For me, Eton is just one of those companies. As a company they have an interesting history and legacy, but at the same time they look to the future. That makes me feel that, for once, I am in the right position at the right time. I’m extremely excited for the future, that’s for sure."
What’s your favorite hobby?
"I do have an affinity for older stuff. You can usually find me at antique stores, vintage shops, and bookstores. Lately I’ve really been getting into vintage prints. Don’t ask me why."
What are you looking forward to right now?
"To meet my family and friends – to be able to enjoy life, with a good conscience. I’m also looking forward to dressing up and to hopefully go skiing in the mountains."
Ludvig’s Staff Picks
White signature twill shirt: Nothing beats the basics. A crisp white shirt works well with (almost) everything.
Blue signature twill shirt: A light blue shirt paired with a navy suit is a look that says: you mean business.
Grenadine tie: I love the texture and quality of our grenadine ties – especially this green one. And, knowing that a grenadine tie was often featured in the early James Bond movies makes it a bit more special.
Orange beanie: I love the color. It works well with an all-navy or gray outfit, and it brings some much-needed color to Sweden’s colder, darker months.
Striped tie: A great striped tie will always give me a dreamy feeling of exclusive clubs, preppy style, and renowned universities. The color, as well as the fabric, of this tie is fantastic.
Pocket Square: A pocket square adds a lot to an outfit, and I think people should dare experiment more. This one is subtle, but it still stands out because of its lovely pattern. It’s also made from Fuji-silk, a type of silk that originates from Japan and was created to be used in Kimonos. A product with an interesting history is instantly more meaningful to me.
Custom-made shirt: I’m relatively tall; I have always had trouble finding shirts with the correct sleeve length. So nowadays I just use our custom-made shirts.
