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Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

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Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

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60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

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Satisfaction guarantee

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The New York City Guide

A guide through an unforgettable journey that captures the true essence of the Big Apple. From hidden speakeasies to iconic landmarks, let's delve into an au...

A Postcard From New York

A guide through an unforgettable journey that captures the true essence of the Big Apple. From hidden speakeasies to iconic landmarks, let's delve into an authentic New York experience.

Exquisite Layering

Sartorial with a Sustainable Edge 

A New Era of Timeless Elegance 

NEWS: Knitwear

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Fall/Winter Lookbook 2024

Let this season be your canvas for Riviera inspired sartorial expression.

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Fall/Winter Lookbook 2024 - Eton

At Eton, our commitment to exceptional craftsmanship and timeless elegance drives everything we do. This Fall/Winter 2024 season, we are thrilled to unveil a collection that not only elevates the sartorial landscape but also marks a new era for our brand. As we introduce our collection, we not only expand into the world of knitwear but also venture into new territory with the launch of The Eton Blazer—a testament to our commitment to evolving with the needs of the modern gentleman. 

FW24 Collection: A New Chapter in Sartorial Excellence

Super Slim Fit 

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Slim Fit

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Contemporary

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Classic

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The Eton way

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Shop by fit

In the world of men's fashion, few garments hold as much sway as the perfect shirt.

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Shop by fit - Eton

Shop by Fit

In the world of men's fashion, few garments hold as much sway as the perfect shirt. An Eton shirt, synonymous with luxury and craftsmanship since 1928, is not just a piece of clothing but a statement of refined taste. The right fit can elevate your style, enhance your physique, and offer unparalleled comfort. In this guide, we will explore the various fits offered by Eton, ensuring you find the perfect match for your body and style. 

Shop by Fit: Discover Your Perfect Eton Shirt 

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Interview | David Köröndi

We sat down with David, Eton’s General Counsel and newly-appointed Head of HR to talk about company values and why it's so important to work with them.

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Interview: David Köröndi

David Köröndi

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Interview | Valerio Leone

After perfecting the art of fabric design from fellow weavers, Valerio Leone worked for one of our suppliers before joining Eton.

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Valerio Leone – Head of Fabrics

Eton Head of Fabrics

Crafted in Italy: A Peak of Sartorial Tradition

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The Details that Define

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Limited edition exclusivity

Timeless Versatility

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A Final Word on Luxury

The Eton Blazer

In the world of luxury menswear, few pieces stand the test of time. Behold a blazer that exudes impeccable tailoring and timeless style. 

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A Sartorial Icon: The Eton Blazer

In the world of luxury menswear, few pieces stand the test of time. Behold a blazer that exudes impeccable tailoring and timeless style. 

Introduced as a limited-edition for Fall 2024, this sartorial masterpiece, The Caruso for
Eton blazer only elevates your wardrobe with the highest level of Italian sartorial tradition. With only 50 pieces available, this exclusive versatile piece is an investment in refined elegance, designed for the discerning gentleman who is interested in nothing but the best.


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Dress Code: Business Formal

Elevate your professional style with our comprehensive guide on dress code business formal. Master the art of sophisticated attire for corporate success!

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What is dress code business formal? - Eton

A Business Formal dress code speaks to your professional poise and is usually expected where a lasting impression counts: from pivotal conferences and events to formal professional engagements. Let us guide you through the essentials of Business Formal attire–where the sophistication of a well-tailored, conservative suit and the crisp simplicity of a solid shirt are your sartorial keystones.

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Dress Code: Formal Wear

Discover the elegance of Formal Dress Code with our expert guide. Step into sophistication and own every moment with confidence.

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What is formal dress code for men? - Eton Shirts

A formal dress represents classic refinement, reserved for the most significant events. Allow us to share our expertise, guiding you through the art of timeless dressing, impeccable tailoring, and unwavering attention to detail required for formal occasions. This guide equips you with the essentials of formalwear, a dress code every gentleman should understand. Use it to plan your evening ensemble or refine your wardrobe so that you are poised to grace formal affairs with elegance.

What is formal dress code for men?

what is summer business casual

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Essential business casual summer pieces

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Colors to wear for summer business casual

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Accessories to wear with summer business casual

Guide to Summer Business Casual for Men

The key to successful summer business casual dressing for men lies in sticking to a traditional color palette...

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Guide to Summer Business Casual for Men - Eton

The key to successful summer business casual dressing for men lies in sticking to a traditional color palette while adding interesting detail with the kinds of fabric you choose and infusing your look with elevated features. Elegant business casual looks suitable for warmer days can be achieved by selecting the right fabrics, skipping the socks and playing with color.

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What to wear for the US Open

The US Open isn’t just a showcase of world-class tennis—it’s also a runway for refined style. Whether you're courtside or heading to a post-match dinner, your outfit should be as sharp as your game. We’ve curated three versatile looks that will keep you cool and sophisticated, no matter how high the temperature rises or how long the game endures.

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What is cocktail attire for men?

So, you are soon to be heading to an event where the hosts have specified ‘cocktail attire’.

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What is cocktail attire for men? - Eton

Mens Cocktail Dress Code

So, you are soon to be heading to an event where the hosts have specified ‘cocktail attire’. Great news! This dress code gives you the option to create a look that gives you a timeless and elegant style, and lets you express yourself with creative flourishes.

Tuxedo Shirt Guide

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Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.

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Tuxedo Shirt Guide Eton

Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.' Richard Andersson, our Creative Lead takes the reins, walking you through the key steps to discover the ideal shirt to elevate your tuxedo ensemble.

The tie – an elegant style accessory that is as classic as it is timeless. The tie has been used together with a blazer and a suit with a sharp shirt for a very long time. And it is considered just as elegant today as it was back then. The tie is said to have originated from the 30 years of war that plagued Europe between 1618-1648, and more specifically from a company of Croatian mercenaries who wore a scarf tied around their necks. After some time, the use of scarves then began to spread among French royalty and nobility – and the rest, as they say, is history.

The tie has remained relatively unchanged for a long time – although the width of the tie has changed over the years. This has then made it important to know how to tie the tie in a correct and elegant manner.

### How to tie a tie easy
But how do you tie a tie? Follow Eton’s simple step-by-step guides where we show you the easiest way to tie a tie, ensuring that you’re ready for your big night as quickly as possible. There are many different tie knots, but here we have chosen to focus on three of the most common and versatile tie knots – the four-in-hand, the half windsor and the double windsor.

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How to Tie a Tie

Master the art of tying a tie with different knots for any occasion. Learn how to tie a tie like a pro with our comprehensive guides.

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How to Tie a Tie - Different Tie Knots - Eton

The tie – an elegant style accessory that is as classic as it is timeless. The tie has been used together with a blazer and a suit with a sharp shirt for a very long time. 

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. The Half Windsor knot is one of the most versatile knots and can be worn almost everywhere. It is medium-sized and excellent for ties with a thicker fabric.

## Half Windsor Knot Step-by-step

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How to Tie a Half Windsor Knot

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. 

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How to Tie a Half Windsor Knot - Step by Step Guide - Eton

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. The Half Windsor knot is one of the most versatile knots and can be worn almost everywhere. It is medium-sized and excellent for ties with a thicker fabric.

Step 1. Begin by holding the wide end of the tie on the right and the small end on the left. The small end should be just above your belly button. 

Guides23

A Postcard From New York

Shop by Fit: Discover Your Perfect Eton Shirt

Exploring Organic Supima Cotton

The Hand Painted Paisley Print

How to Fold a Pocket Square

Invented by Nature, Elevated by Eton – The Merino Wool Shirt

How to Wash Your Shirt

Dress Code: White Tie

How to Tie a Four in Hand Knot

Our Pioneering Legacy: The Ultimate Wrinkle-Free Shirt Revolution

The World’s Most Luxurious Cotton

How to Tie a Double Windsor Knot

Giza 45 – The Queen of Cotton

How to Tie a Half Windsor Knot

How to Tie a Bow Tie Easily

How to Iron a Shirt

How to Tie a Tie

Summer in Florence

A New Store Experience

Dry Cleaning

How to Maintain Color

How to Remove Stains

How to Clean your jewelry

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