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Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

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Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

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60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

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Satisfaction guarantee

Once upon a time...

The Foundations of The Finance Bro IMAGE and text

Executive Suite (1954)

The Solid Gold Cadillac (1956)

The Wheeler Dealers (1963)

The Birth of the Finance Bro: The Greed Decades (1980s–1990s)  IMAGE and text

Wall Street (1987) 

Family Ties (1982–1989)  

The Fall and Reinvention: 2000s–2010s HEADER text

American Psycho (2000) 

Boiler Room (2000)  

Margin Call (2011)

The Wolf of Wall Street (2013) - debauchery SLIDER IMAGES

The Wolf of Wall Street (2013) - debauchery TEXT

The Big Short (2015)   

The Apprentice (2004–2017) 

Billions (2016–2023)

Crypto, Casual, and Quiet Luxury: Reinventing the Finance Bro (2020s) HEADER text

Succession (2018–2023) SLIDER

Succession (2018–2023) TEXT

Super Pumped (2022) 

Industry (HBO, 2020–)  

From Bro to Pro:  The Evolution of the Finance Bro FINAL text

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Finance Bro

Dollars, Deals, and Dicaprio: The Rise and Reinvention of the Finance Bro on Screen

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Finance Bro - Article - Eton

Once upon a time, the finance bro was king—swaggering into corner offices in power suits, wielding overconfidence like the tickertape funning across the Morgan Stanely in Times Square Building during a bull market and dropping terms like “arbitrage” into conversations at banal cocktail parties. 

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The Journal

Trends come and go

Look 1: Black & Camel—A Modern Classic

Look 2: The Return of Power Dressing

Look 3: Functional Fabrics & Layering

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Final Thoughts

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What We'll Be Wearing in 2025

Trends come and go, but true style is about knowing what works and adapting it to the times. 

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Style of 25

Trends come and go, but true style is about knowing what works and adapting it to the times. For 2025, we’re focusing on a mix of timeless elegance and modern functionality. Three key looks define our approach to dressing next year—each built on a solid foundation of color coordination, fabric choices, and styling principles. Let’s break them down.

Business casual

Look 1: The Classic Business Casual

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Look 2: Smart Knits

Look 3: Elegant Layers

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Business Casual Made Easy

Business casual. A dress code that should be effortless—but, let’s be honest, often isn’t. 

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Business Casual Made Easy - Eton

Business Casual

Business casual. A dress code that should be effortless—but, let’s be honest, often isn’t. The challenge? Striking that perfect balance between sharp and relaxed, formal and comfortable. That’s exactly why we put together this guide: three foolproof business casual outfits that make dressing well easy. But we’re not just showing you what to wear—we’re giving you key styling rules to follow, so you can master business casual with confidence. Let’s get into it.

Spring Summer 2025 Collection: A Season of Fresh Versatility

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Lookbook spring/summer 25

Eton’s Spring Summer 2025 collection captures the essence of sartorial versatility reimagined for the modern world. 

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Spring Summer 2025 Collection - Eton

Spring/Summer Lookbook 2025

Eton’s Spring Summer 2025 collection redefines modern sartorial style, blending timeless elegance with a contemporary edge.

How to Tie a Bow Tie Step by Step Guide Eton

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How to tie a Bow Tie

How do you tie a bow tie? It might be difficult to master, but with a little will, patience and our step-by-step guide, you can easily learn at your own pace.

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How to Tie a Bow Tie - Easy Step by Step Guide - Eton

How to Tie a Bow Tie

A self-tied bow tie – an elegant exclamation point to a formal style. Tying a bow tie is an art that can be difficult to master, but with a little will, patience, and by using this step-by-step guide, you can easily learn at your own pace.

1. First, make sure one side of the bow tie is lower than the other. Then take the longer part and place it over the short part.

2. With the longer part still in your hand, pull it under and then up behind the bow tie.

3. Now comes the fun part: fold the short part so that it resembles a butterfly wing.

4. Come around with the long part again and pull it up and over towards the front ↑ so that it is in front of the butterfly wing.

5. Pull the left wing over the right → and hold them together.

6. This is where it can get tricky. Hold the left wing and make sure to have a loophole at the top of the bow tie. Then fold the right side of the wing (the longer part).

7. Now take the right side of the wing (the longer part) and push it through the loophole, behind the first wing.

8. Finally adjust the bow tie and tighten it. You are now ready for your big night.

https://www.youtube.com/watch?v=0ywo00Fw-nY

Welcome to Sartorial Tutorials with Eton! Join Lalle Johnson and Richard Andersson in this engaging tutorial as they teach you how to tie a bow tie effortlessly.

How to tie a bowtie with Lalle Johnson & Richard Andersson

How to tie a bow tie

How to Tie a Bow Tie Easily

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header How to Tie a Double Windsor Knot

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How to Tie a Double Windsor Knot

Learn to tie a Windsor Knot with Eton’s guide. Follow the simple steps for an elegant and comfortable tie, named after the Duke of Windsor.

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How to Tie a Windsor Knot - Step by Step Guide - Eton

The Windsor Knot, also known as the Full Windsor Knot, is a sartorial classic first made popular in the 1930s by people trying to emulate the fashionable Duke of Windsor’s style. 

How To Tie a Windsor Knot

how to dress for a wedding

Featured Products

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How to Dress for a Wedding

Wedding season is fast approaching, and as the invitations start to arrive.

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Wedding season is fast approaching, and as the invitations start to arrive, you will probably have some questions about how to master wedding attire for men with both elegance and style. It’s perfectly natural to want to get it right, since weddings are such significant events for those involved. 

Wedding Attire for Men

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How to Tie a Tie

Master the art of tying a tie with different knots for any occasion. Learn how to tie a tie like a pro with our comprehensive guides.

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How to Tie a Tie - Different Tie Knots - Eton

The tie – an elegant style accessory that is as classic as it is timeless. The tie has been used together with a blazer and a suit with a sharp shirt for a very long time. 

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Super Slim Fit 

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Slim Fit

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Contemporary

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Classic

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Shop by fit

In the world of men's fashion, few garments hold as much sway as the perfect shirt.

Shop by fit - Eton

Shop by Fit

The right fit makes all the difference. An Eton shirt is crafted for style, comfort, and a flawless silhouette. Whether you prefer a sharp, tailored look or a relaxed, classic cut, we offer four distinct fits to suit every body type and style.

Shop by Fit: Find Your Perfect Eton Shirt

Latest

The Journal

What We'll Be Wearing in 2025

Business Casual Made Easy

Spring Summer 2025 Collection: A Season of Fresh Versatility

How to Tie a Bow Tie Easily

How To Tie a Windsor Knot

Wedding Attire for Men

How to Tie a Tie

Shop by Fit: Find Your Perfect Eton Shirt

How to Tie a Half Windsor Knot

How to tie a scarf: Essential Knots for Every Occasion

How to Tie a Four in Hand Knot

Dress Code: Black Tie

Tuxedo Shirt Guide

A Postcard From New York

Custom Made with Andreas Weinås

Eton x Björn Frantzén

Rossi 1931 Archive Print Collection

Spring/Summer 2024

Five Style Tips for Summer

Invented by Nature, Elevated by Eton – The Merino Wool Shirt

Holiday Collection 2023

How to Fold a Pocket Square

Fall/Winter 2023 Lookbook

Soaring to New Heights with Mondo Duplantis: An exclusive inside to his personal style and setting world records.

Dress Code: Black Tie

The Versatility of a White Shirt

Florence in Style: Andreas Weinås' Insider Guide to the Renaissance City

How to Master Summer Style in the City

Summer 2023 Lookbook

Dress Code: White Tie

A Postcard From Milan

Giza 45 – The Queen of Cotton

Make an Eton Gimlet

Lemon Cordial

Eton's Wedding '23 Collection

How to Iron a Shirt

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