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WELCOME TO ETON

Dedication. Audacity. Style.

For anyone wanting to walk into a room and feel impeccably sharp.

It's the way it makes you feel

Discover dress shirts designed to be timlessly modern, with a beutiful drape and a crisply sharp look designed to help you feel your best – all day.

“High quality and genuine craftsmanship”

“Best Men’s Dress Shirt Overall”

“High quality and genuine craftsmanship”

The fit that fits you

Few things elevate how a shirt looks and feel the way the right fit and size.

A Material Thing

We make our shirts with some of the finest materials in the world. Extra Long Staple cotton, ELS, comes from the top 2-3% of each global annual cotton harvest. As the name sugest, some of the longest fibers a plant can yield – for a fabric that is both strong and beautifully soft.

Custom Made

Your shirt. Your way. Tailor your dress shirts to your taste and preferences.

Our Signature Twill

We make our shirts – your shirts – with some of the finest cotton in the world. Skilled craftspeople construct each dress shirt from 45 parts using 12000 stitches, in a uniquely close calloboration between HQ and our partners. All for a shirt made to live a long time, in your closet.

DISCOVER NOW

Since 1928

The power of dedication and audacity has defined our story since 1928. We stand for dedication to craft and quality, and the audacity to do the unexpected — to present you with long-lasting shirts and accessories, in a quality and cut, designed to make you feel like your best self.