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Summer in Style

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Summer in Style

EXPLORE
Summer Sale

30–50% OFF

Summer Sale

SHOP SALE
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New Arrivals

EXPLORE
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Custom made

EXPLORE

Join our members’ club to earn points and exclusive benefits when you shop with us. Indulge in a personalized experience and enjoy early access to our collections, gifts, and other rewards.

andreas weinås for eton

STYLE GUIDE

From Dawn to Dusk

Packing for a short trip, a wedding, or a weekend in Southern Europe may seem straightforward but can be trickier than longer stays

Rossi 1931 Archive Prints

LOOKBOOK

Rossi 1931 Prints

Exclusive collab with Rossi 1931, iconic Italian print house. Heritage meets modernity with their archive prints. Experience timeless elegance & versatility...

Eton x Björn Frantzén

COLLAB

Eton x Björn Frantzén

The creation of the perfect custom-made shirt, much like the orchestration of a perfect dish, is a testament to the power of personalization...

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About our Shirts

Eton Brand Stores

close up cuff giza white cotton shirt

Sustainability