Red Ribbon

Not only do Eton Red Ribbon shirts look great, but they perform great as well.

Thanks to a very special spinning, weaving and finishing process, and the fact that we only use high quality cotton, our Red Ribbon shirts will look great all day long. It doesn’t matter if you are going to work, a party or a date – if you show up in a Red Ribbon shirt, you will never have to worry about looking good. That is a guarantee.

Black Ribbon

Traditionally, the evening shirt is only to be worn at very special occasions, such as weddings and proms. But even tradition can benefit from a little change.

The Eton Black Ribbon Collection has taken the evening shirt to the next level, with elegant designs that come in all fits: classic, contemporary and slim. And to mix it up even more, we have blended traditional white with other fantastic colours – and the result is stunning.

So when do you wear an Eton Black Ribbon evening shirt? Whenever you need to look your absolute best. It’s as simple as that.

Grey Ribbon

The Eton Grey Ribbon Collection is all about innovation. Anything goes. We’re constantly looking forward, mixing different styles and working with different materials such as linen, cashmere and wool.

And we work just as hard to be innovative with our methods. At Eton we believe that you should not only be proud of what you do, but how you do it as well. That’s why we are constantly working to find both greener fabrics and greener ways to produce them. And the Grey Ribbon Collection is the fruit of our labour. Beautiful and modern design – in every possible way.

“Let’s just say my shirt collection isn’t getting any smaller.”

He spends his days preparing Eton for the future, finding new markets in new parts of the world. With his passion for fashion and his experience from the international fashion industry, Michael Redda, Sales and Marketing Director at Eton, is to say the least a great asset for the company and its future. And as an avid shirt collector, he really wears the brand.

Don’t miss the exciting interview with Michael!

“Innovation means throwing caution to the wind.”

If you were to ask the staff at our head quarters about Eton Creative Manager Sebastian Dollinger, they would probably say that he’s a really nice guy. They might also add that he’s a little bit nuts (in a good way, of course). The fact is that Sebastian has been trusted with the important task of keeping Eton fresh and innovative. And he is excellent at his job.

In a recent interview, Sebastian talked about the importance of creativity in the ever-changing fashion industry.

“Our shirts will be tomorrow’s vintage.”

As Senior Advisor at the Eton headquarters in Sweden, Jan Borghardt makes sure that every part of the operation runs smoothly. He is a native Dutchman, but moved to Sweden and joined the Eton family in 1981. Only a few people have been with Eton as long as Jan.

In a recent interview Jan tells us all about Eton’s impressive history and how it grew from a small family owned company in Sweden, to a global success.