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Join us Behind the Scenes

Authenticity and quality have always been values close to the Eton heart. However, this season they play the leading role as Eton goes back to basics to focus on their specialty of balancing the timeless and playfulness into shirts that lasts season after season. Welcome to  explore what happened behind the scenes of our photo shoot of  Autumn/Winter 2010 collection.  

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LAUNCH OF The collection

507 71

The new shirt collection 507 71 combines contemporarily design expressions with true details of craftsmanship and material of the highest quality. The collection conducts Eton’s heritage at the same time as the design will elaborate with different expressions and styles to attract the conscious and stylish fashion customer.

“We are entering a new segment in which we bring our skills of craftsmanship. It became evident to create a young and modern collection without bending on the quality”, says Sebastian Dollinger, designer for 507 71 and Eton.

Click on the left and right arrows to view the Collection.